Internet Advertising

Why Internet Advertising?

Why KOODAL?

How Internet Advertising works?

Benefits

Advertising Mode

You can choose from various options to promote your products or services on our network of portals. The options we provide as of now are banners, sponsored sections, microsites, newsletters and pop-ups.

To advertise on our network of portals a customized ad banner is required. You could either give your customized banner of your product or service or if you wish we can create one for you. We create the banner at your own discretion and liking, but we encourage you to suggest any ideas in regard to its final appearance. View sample banners

Banners

Sponsored Sections

Microsites

Newsletters Advertising

Advertising Packages

If you are interested in advertising your brand of products or services with koodal.com or any of our other affiliated sites you can contact ads@koodal.com.

Why Internet Advertising?

Traditional media, in today's highly competitive world, has proved to be insufficient in fulfilling any advertisers' exacting standards - of efficiency and customer interaction. The interactive Internet is the solution to the your requirements, since it is a two-way interpersonal communication medium, with key distinguishing factors of feedback and interaction in real time. It is Interactive, Interpersonal & Cost effective - these are but a few of the many advantages that the Internet, as an advertising medium offers. The Internet offers unlimited low cost space compared to the expense and limited capacity of traditional media and the ability to accurately measure audience usage. Every day millions of new users spend increasing amounts of time online. And that's where the opportunity lies - for every minute spent online is an advertising opportunity for you.

Internet advertising is very similar to TV and radio advertising. The programs are offered as a free service; commercial advertising pays the expenses. The same is true of Internet advertising. The information is free, with the costs defrayed by advertising. A major advantage of Internet advertising is the ability to attract a specific target audience. This advantage is limited or nonexistent in other forms of media advertising. With the Internet, ads are directed towards the right group of people. Internet ads are known as banners. Virtually all banners are links to other sites, but there are still those few that are just meant to be seen, like billboards. One advantage of Internet advertising is that it opens new possibilities to spread messages to a targeted audience. By advertising to a particular group, chances of success are indeed great.

Why KOODAL?

Koodal.com is one of the fastest growing entertainment and Information portals in India and is in TAMIL currently the #1 News and Movie Portal in South India. A content-based portal, we are achieving exponential growth every month. The number of users is increasing tremendously and one of the reasons is that the users get the best quality content for FREE! We are a one-stop-shop for all the latest entertainment news, movie reviews and gossip for Tamil.

How Internet Advertising works?

There are various Internet advertising techniques:

  • The ad owner pays a fixed amount for each person who visits the page with the ad.
  • The ad owner pays a fixed amount for each click on an ad that links to the advertisers' web site.
  • The ad owner pays a fixed rate to have his advertisement posted for a specified duration.
  • The ad owner has the option of either promoting their product or service through survey based contests on our site.

Benefits

You control the market by targeting special sections.

  • Prestige comes from your position on our site.
  • Your customers receive your information.
  • Increased traffic justifies your internet investment.
  • Brand loyalty leads to increased sales and return customers.

Banners

Type of Banner Dimensions (pixels) Banner memory in kb Banner format

  • Full Banner 480 x 60 12 kb .gif / .jpg / .swf
  • Half Banner 125 x 60 12 kb .gif / .jpg / .swf
  • Button Banner 100 x 50 12 kb .gif / .jpg / .swf
  • Stamp Slot banner 67 x 67 12 kb .gif / .jpg / .swf
  • Pop ups 345 x 300 20 kb .htm /richmedia/.swf
  • Sky Scrapers (Zones) - The Zones are like semi vertical banners of your product or service which can either place on one of our sections or be one which carries one or more links to your site as well as our sponsored sections.

Sponsored Sections

Section sponsorship: There are various macro sections in the sites such as :

  • "Movies"
  • "News"
  • "Greetings"
  • "Artices"
  • "Poems"
  • "Horoscope"
  • "Jokes"
  • "Women Special"

We can redesign the section to have your Product banners showing to all viewers of those sections.

Contest sponsorship:

We have a special section for contests on our portal. This is a collection of various contests to keep our users entertained. This is another place where there is a great amount of interactivity between the users and your brands. The contest will be based upon a theme and concept the sponsor wishes for or we can also come up with the concept of the contest for the sponsor. Sometimes the contests are conducted in a survey based manner which provides feedback for the sponsor regarding their product or service.

Microsites

KOODAL Microsites sponsorship: Once a week we put up at least one microsite on the latest movies or movie based events that happen. This is one of the most popular sections of our portal. Here, we individually design sections to suit various movies and events. This is an ideal place to put up multiple hidden links back to your brand in addition to your brand presence on all the pages of the microsite.

Newsletters

Newletter Sponsorship:

We have more than 40,000 registered users currently and we can send a completely sponsored Newsletter to them. You can co-brand your product or service in these newsletters. This is another place for placing your product banners for maximum visibility. The cost for this is even cheaper than the cost of postage these days! View our HTML mails.

Newletter Advertisements

Newletters are sent to koodal members on a periodic basis. The newsletters are sent in as HTML mails and Non-HTML Mails. You can promote your product or service through banners, which you can choose from the types of banners available.

Advertising Packages

Please contact ads@koodal.com

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